Hardcover. Second Edition. Authors: Jeffrey F. Rayport and Bernard J. Jaworski.
Excellent condition
Product Details
* Hardcover: 702 pages
* Publisher: McGraw-Hill/Irwin; 1 edition (August 13, 2001)
* Language: English
* ISBN-10: 0072510242
* ISBN-13: 978-0072510249
* Product Dimensions: 10.2 x 8.3 x 1.2 inches
* Shipping Weight: 3.3 pounds
Book Info
Written for present and future practitioners who need a solid foundation in all aspects of conducting business in the new economy. Authors provide a deep exploration of core concepts of new economy strategy and associated enables enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
