view cart menu separator categories menu separator faq
advanced search
categories  > Featured Categories > Business Textbooks (2)
Global Marketing

Global Marketing

Price: $35.00 add to cart     
Feedback: -100%, 2 sales Ask seller a question
Shipping: US-Mainland: free (more destinations)
Condition: Used
Payment with:
*The store has not been updated recently. You may want to contact the merchant to confirm the availability of the product.
Fourth Edition. Authors: Warren J. Keegan and Mark C. Green.

Paperback: 656 pages
Publisher: Prentice Hall; 4 edition (December 7, 2004)
Language: English
ISBN-10: 0131469193
ISBN-13: 978-0131469198
Product Dimensions: 10.6 x 8.3 x 1 inches
Shipping Weight: 2.8 pounds

Book Description
Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. Coverage features an enhanced presentation of global trade; expanded and improved social/cultural coverage; the most recent research; the impact of Information Technology; an expanded section on global retailing; finance coverage in a valuable chapter appendix; a consolidated treatment of market entry strategies; specialized discussions of global communication decisions; quotes from today's professionals; enhanced Internet integration throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color design. For those interested in international marketing and the global business environment.
Other Products from e-textbooks:View all products
Psychology Themes and Variations
Essentials of Sociology
Essentials of Corporate Finance
Personality Theories
Taking Sides
Last Updated: 1 May 2008 09:06:27 PDT home  |  about  |  terms  |  contact
Powered by eCRATER - a free online store builder